WHO WE ARE
About Merluca
Merluca is a sales-process studio led by David Salazar from Monterrey, Mexico. We help operating businesses and new ventures turn interest into a clear sequence of service, follow-up, payment, and measurement.
Process first
We understand how the business works before recommending technology. We preserve what works, remove blockers, and build only what is missing. We may work with WhatsApp, ecommerce, spreadsheets, CRM, payments, and analytics, but the tool always answers a defined operational need.
Applied experience
Merluca builds and documents systems in operating projects. The public GULA and Entre Cuadros case studies show verifiable implementation scope across orders, payments, operations, and measurement. When commercial outcomes have not been measured, we say so: a completed implementation does not automatically mean higher sales.
Who reviews the content
David Salazar reviews the articles published in Merluca Insights. His experience combines sales operations, commercial follow-up, and practical implementation for small businesses. Every article identifies its publication date, review date, and sources so readers can assess what changed and where the recommendation still has limits.
How Insights works
Merluca Insights translates changes in AI, sales channels, and operations into practical decisions. We prioritize primary sources, distinguish announcements from proven results, and adapt each version for its Spanish- or English-language reader. Articles complement our services; they do not replace situation-specific professional advice.
How we are funded
Merluca earns revenue from consulting and implementation services. We also want Insights to become sustainable through clearly labeled advertising. Advertisers do not purchase editorial coverage, and a commercial relationship does not change our conclusions or replace source review.