AI & automation
GPT‑6 lowers costs, improves caching and expands ChatGPT Ads
What changed with GPT‑6, prompt caching and ChatGPT Ads, plus a practical way to test cost, performance and acquisition before investing more.
6 minRead article
Merluca Insights
AI & automation
How to evaluate AI and automate sales tasks with clear rules, human review, and outcomes you can verify.
AI & automation
What should a small business automate first?
A practical framework for choosing a first automation without buying more technology than the business needs.
8 minRead article
AI & automation
What an AI assistant can realistically do for a sales team
Practical uses, limits, and controls for adopting AI without handing sensitive decisions to a tool.
8 minRead article