Business trends
AI and sales follow up for small teams
Claude, Meta and Mexican consumer confidence updates, with practical steps to check reports, review stalled quotes and improve sales follow-up.
5 minRead article
Merluca Insights
AI, sales and business trends—made practical.
Clear thinking on what is changing, why it matters, and how to apply it without losing sight of the process.
Leer en españolAI & automation
GPT‑6 lowers costs, improves caching and expands ChatGPT Ads
What changed with GPT‑6, prompt caching and ChatGPT Ads, plus a practical way to test cost, performance and acquisition before investing more.
6 minRead article
Business trends
AI and sales tools for SMBs with cost and payout control
This week’s AI, Meta and Shopify updates explained for business owners, with practical steps to test tools, reconcile payouts and track sales.
6 minRead article
Business trends
AI can read your data. Is your process ready?
AI can now analyze business data and customer history. Learn how to prepare metrics, permissions, and workflows before automating.
6 minRead article
Business trends
From AI tools to better processes: five changes your business should act on now
Meta, Google, EU rules and Mexico’s digital-sales growth are reshaping operations. Five practical moves for better sales automation.
10 minRead article
Case studies
GULA case study: connecting orders, payments, and operations
How GULA organized web ordering, Mercado Pago, measurement, and an operational sheet so the customer journey did not end at checkout.
8 minRead article
Case studies
Entre Cuadros case study: separating personalization, payment, and operations
How Entre Cuadros separated two product journeys, added dynamic previews, connected Mercado Pago, and created a post-payment reference handoff.
8 minRead article
Business trends
Google expands Demand Gen, WhatsApp strengthens security, and ChatGPT Business adds Premium seats
Three recent Google, Meta, and OpenAI changes explained through small-business operations, security, and investment decisions.
6 minRead article
AI & automation
What should a small business automate first?
A practical framework for choosing a first automation without buying more technology than the business needs.
8 minRead article
Sales channels
WhatsApp is not a sales process
How to turn scattered conversations into a clear sequence of ownership and next actions.
8 minRead article
Practical guides
CRM, spreadsheet, or custom system: how to choose
A comparison based on the real process, volume, and coordination needs of the team.
9 minRead article
AI & automation
What an AI assistant can realistically do for a sales team
Practical uses, limits, and controls for adopting AI without handing sensitive decisions to a tool.
8 minRead article
Sales channels
Why leads disappear between Instagram, WhatsApp, and spreadsheets
Leakage happens during handoff, when the channel changes but context, ownership, and the next action do not travel with it.
8 minRead article
Practical guides
How to map a sales process before buying software
A simple guide to documenting inputs, stages, owners, decisions, and exceptions.
9 minRead article
Business trends
Briefing: three AI and marketing changes worth watching
ChatGPT Ads reaches Mexico, Google adds AI tools to Ads and Analytics, and Gemini introduces a new Flash model.
5 minRead article
MERLUCA NEWSLETTER
The useful updates, without the noise.
The bilingual newsletter is being prepared. Meanwhile, the guides and briefings remain available in Insights.