Merluca Insights

Business trends

Changes in platforms and buying habits: what they mean for your operation and what to review before acting.

Business trends

AI and sales follow up for small teams

Claude, Meta and Mexican consumer confidence updates, with practical steps to check reports, review stalled quotes and improve sales follow-up.

Business trends

This week’s AI, Meta and Shopify updates explained for business owners, with practical steps to test tools, reconcile payouts and track sales.

Business trends

AI can now analyze business data and customer history. Learn how to prepare metrics, permissions, and workflows before automating.

Business trends

Meta, Google, EU rules and Mexico’s digital-sales growth are reshaping operations. Five practical moves for better sales automation.

Business trends

Three recent Google, Meta, and OpenAI changes explained through small-business operations, security, and investment decisions.

Business trends

ChatGPT Ads reaches Mexico, Google adds AI tools to Ads and Analytics, and Gemini introduces a new Flash model.