Measure
Review usage, data, blockers, and priorities.
MERLUCA SERVICE
Ongoing Optimization
Measurement, adoption, and prioritized improvements that keep the system useful after launch.
BEST FOR
A focused fit—not a generic package.
- Clients with a working system and an accountable internal owner
- Teams that need a monthly review cadence
- Businesses that prefer prioritized improvement over another large project
THE OPERATING PROBLEM
After launch, data quality slips, new needs appear, and the system gradually stops matching how the business really works.
WHAT’S INCLUDED
A working change your team can carry forward.
- 01
Monthly review and reporting
- 02
One prioritized improvement within the agreed scope
- 03
A defined direct-work allowance
- 04
Change documentation and next priorities
- 05
Expanded support quoted according to workload
HOW WE WORK
Prioritize
Choose the improvement with the strongest value within scope.
Improve
Configure, test, and document the change.
Review
Confirm adoption and define the next priority.
ILLUSTRATIVE SCENARIOS
Examples of where this service can help.
These are examples, not claims about past clients or guaranteed results.
Follow-up steps the team stopped using
Find the friction and simplify the necessary action.
A dashboard that no longer answers the owner’s questions
Adjust metrics and data definitions.
A new inbound channel
Assess and connect it without breaking the existing process.
WHAT’S NOT INCLUDED
Clear boundaries protect the result.
- Unlimited availability or unprioritized continuous development
- Multi-team projects or complete new platforms
- Software, messaging usage, and third-party fees
- Running the daily process for the client
YOUR BUSINESS STAYS YOURS
Your tools should serve the business—not trap it.
If you already use Shopify, HubSpot, WhatsApp, or another platform, we keep what works and replace it only for a documented operational, financial, security, or integration reason. Essential accounts and data remain under client control; Merluca works through authorized access and a documented handoff.
Read the Merluca Ownership StandardFROM INTEREST TO KICKOFF
Talk first. Confirm the fit. Then commit.
- 01Free diagnostic
- 02Recommendation and scope
- 03Proposal and agreement
- 04Payment and kickoff
We do not ask you to buy a complex service before understanding the operation. Simple, clearly scoped work may move quickly after the diagnostic; custom work may require paid discovery.
FREQUENTLY ASKED QUESTIONS
Before you decide.
Is support unlimited?
No. Cadence, priorities, response expectations, and direct work are defined before the engagement begins.
What does direct work mean?
It is applied configuration or analysis time—not the entire calendar, communication, waiting, review, and monthly operating experience.
Can I cancel?
Your proposal defines the term and conditions before payment.
Is software included?
No. Tools and usage remain separate.
Who controls access and accounts?
The client retains control of essential accounts and business data. Merluca receives authorized, role-appropriate access and documents the handoff or continuity path.
Does the price include software and third-party services?
No, unless the proposal explicitly says so. Software, messaging, payment processing, and other services are shown separately so recurring costs remain visible.
How many revision rounds are included?
The proposal defines revision rounds and acceptance criteria before payment. Changes outside scope are quoted as an adjustment or another phase—not introduced as surprise charges.
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